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Visit Århus

Visit Århus

Positioning & Awareness

Campaign Goal

The goal was to position and strengthen the city of Aarhus to become the most favoured city for couples, with or without children, seeking romance and entertainment. This was possible by letting influencer couples aged 30-50 share honest and personal stories and photogenic moments from Aarhus during Christmas 2018.

Campaign Details

Movies will tell us that the city of love is Paris, but reality paints another picture of where love can be found. That includes smaller, local and less famous cities that fuel the desire for a real “staycation”, prompting the realisation that the grass isn’t necessarily greener far away from home. The city of Aarhus has an incredible selection of quality activities, hotels and fun for anyone thirsty for new adventures and memories.

In order for Visit Aarhus to take over Instagram, they teamed up with 8 influencer couples who were invited to a soul-filling weekend in return for 4 captivating posts on Instagram and 4 stories to induce excitement and share truthful moments for their followers to experience. A full scheduled 2-day experience was arranged so the influencers could create the best, most authentic content. They stayed at a nice hotel, dined at the best restaurants and experienced attractions like the Old Town, Salling Rooftop and the local amusement park, all dipped in Christmas decorations to send a message of buzzing holiday cheer and wonder in the city of Aarhus.

The influencers were carefully handpicked on behalf of their ability to communicate to their followers, their playfulness towards creating beautiful content as well as their number of followers’ which ranged from 689 all the way up to 17.132 followers.

Posts were detailing the traceable hashtag #visitaarhus and #christmaswithaarhus, and they contained the tags for the visited attractions starred in the post for further information about the sites, igniting the excitement for curious followers.

 

Campaign results:

Each of the selected influencers was honest and trustworthy with a total audience of 43.848 people, potentially reaching 181.246 on Instagram. In total, they posted 34 pictures, 34 stories and received collectively 10.506 likes and comments.

The best performing post received an engagement rate of 29.4%, which is astonishing, considering micro influencers usually get 4%. The average engagement rate for all influencers were 5.9% amazing results from our cooperative and passionate Brandhero influencers.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

16 local micro-influencers

Posts

34 posts in total

Followers

Total combined followers:

43.848

Reach

Total reach of all posts: 181.246

w

Engagement

Total engagements: 10.506 likes & comments

Engagement rate

Average engagement rate: 5,9%

Duration

Full Service

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Ilse Jacobsen

Ilse Jacobsen

Generate Awareness

Campaign Goal

25 Years of Danish-designed rainwear by the house of Ilse Jacobsen had to be celebrated and talked about. And who better to do that than the leading female fashion influencers, just in time for Danish autumn (and rainy season).

Campaign Details

Ilse Jacobsen Hornbæk has ever since her early days in fashion had her grip on the confident and edgy women who know quality and want to stand out in bold colours, while keeping it minimalistic and luxurious. Her brand has evolved into a full-blown lifestyle brand, including a wellness spa in Hornbæk, Denmark, skincare products and a wide selection of apparel.

Ilse Jacobsen is the queen of rainwear, and her trendy customers like to be well-protected weather-wise, while looking stylish and comfortable. After 25 years of colourful rain boots and quality raincoats, Ilse Jacobsen celebrated the milestone by releasing a rather high-end collection of black and gold schemed rain ponchos and rain boots. She wanted to create hype for the collection by equipping 14 selected micro influencers with a strong gift card (worth DKK 3.000) for them to order a few items from the collection.

The women selected for the campaign were strong fashion influencers with a solid community of fashion interested consumers with the ability to engage with their posts. Each influencer posted two pictures of themselves incorporating the styles from the anniversary collection, while embracing the elements of nature during autumn. The pictures came out personal, colourful and with a convincing feel of style. 14 influencers shared a total of 27 posts on Instagram, displaying pieces of the new collection with the hashtags#XXV& #IlseJacobsen.

 

Campaign Results:

This full-service campaign joined 14 lifestyle and fashion-passionate micro influencers from Denmark to impact the hype of the new Ilse Jacobsen collection in Denmark.

Together, they held a combined potential reach of 68.598 people, and their posts got 5.212 likes and comments, which amounted to an average engagement rate of 8.5%. The best engagement rate was a striking 15.1%.

 The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Ilse Jacobsen.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

14 local micro-influencers

Posts

27 posts in total

Followers

Total combined followers:

33.489

Reach

Total reach of all posts: 68.598

w

Engagement

Total engagements: 5.212 likes & comments

Engagement rate

Average engagement rate: 8,5%

Duration

Full Service

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Friluftsland

Friluftsland

Product Awareness

Campaign Goal

Friluftsland wanted Danish outdoor enthusiasts to know about their new collection of ultra-durable outdoor apparel. The primaryfocus was to show the outdoor pants in actiondeep in the woods-worn byrespected outdoor influencers

Campaign Details

Some would only use the woods for picnics or a quick run, while others can’t wait to escape the urban concrete and head into the Danish forests, breathe deeply and cook food over a gas burner. Because simple living and contact with nature could very well be the cure to the many health and mental issues in modern society.

We aren’t Vikings for nothing. But even the modern Danish man or woman knows that reliable outdoor apparel and helpful tools are necessary for surviving anything from a rain shower to an angry wild boar – and this is where Friluftsland comes in.

Instagram is a paradise for minorities and niche expression. And for outdoor-enthusiasts, there are plenty of inspirational influencers who devote their online platform to hunting, survival, camping, fishing and outdoor activities at a professional scale. These influencers have local recognition, a large following in the thousands and the potential to spread the message of Friluftsland’s new collection of outdoor pants.

Five men and five women matched the brand perfectly and were gifted a set of pants of choice from the web shop plus an additional gift card (worth DKK 500). In exchange, they delivered two separate Instagram posts integrating the pants in nature and a single story each to give out a 20% voucher code to their audience. The photos turned out adventurous and inspirational, and they delivered an honest review of the products in natural surroundings.

20 posts by 10 micro influencerswere accepted by Friluftsland and posted on Instagram with the traceable campaign hashtag #itsnotenough & #friluftsland together with the redirecting brand tag @friluftsland for potential new followers and info.

Campaign Results

This full-service campaign united 10 lifestyle and outdoor micro influencers from Denmark to spread the news of the “It’s not enough” collection to the Danish audience of niche outdoor enthusiasts. Collectively, they held a combined potential reach of 48.148 people, and their posts got 4.361 likes and comments, which amounted to an average engagement rate of 10.5%. The best engagement rate was a striking 20.7%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Friluftsland.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

10 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers:

48.148

Reach

Total reach of all posts: 48.148

w

Engagement

Total engagements: 4.361 likes & comments

Engagement rate

Average engagement rate: 10,5%

Duration

Full Service

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Questions? Reach out in the chat on the right side of the screen.

Panda Lakrids

Panda Lakrids

Generating Awareness

Campaign Goal

Panda Lakrids wanted to create awareness of their recent product launch of “Choko Lakrids Kugler” using local influencers on Instagram to frame the candy product in a trendy and tasty setting, fuelling the desire for “me-time”.

Campaign Details

Beautiful and clean is the new admission requirements in Instagram’s world of successful candy pictures, which has proven to work above all. One mouthwatering post can even result in people starting their car at 22:30 to stack on “supplies” at the nearest supermarket after a scroll in the news feed.

Liquorice – either you love it, or you hate it. For the gigantic portion of the population who adores the salty sweet black candies, Panda had a new photogenic and very “Instagrammable” creation ready on the Danish shelves.

Liquorice balls with chocolate coating – and if you think it sounds fancy, wait till you see how it looks on camera. All the way from the cream pastel colour packaging in a zipped bag to the candy itself.

50 female influencers at the age of 24-40 were selected by Brandheroes and gifted the two newest additions of Panda. After that, they were instructed to share two posts each on Instagram showcasing their love for “me-time” together with Panda.

The pictures focused on enjoyment, friendship and beautiful background decor – framing the candy as a quality choice. The two new variations had to be presented each and accompanied with a single sponsored story on Instagram as well.

The campaign took advantage of our “Post On Demand” service, ensuring additional campaign photos and awareness.

Here, influencers were asked to pitch in their best shot of the Panda candy in a creative, decorative – yet fashionable manner. The influencers could easily get their hands on the products, because it’s so affordable at stores.

In total, 122 beautiful pictures from 61 influencers got approved with some encouraging words in the caption and tagged with @panda.

 

Campaign Results

This Post On Demand and full-service campaigns combined a total of 61 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Panda Liquorice in grocery stores and gas stations nationally. Collectively, they held a combined potential reach of 357.685 people, and their posts got 16.182 likes and comments, which amounted to an average engagement rate of 5.0%. The best engagement rate was a striking 22.4%.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

61 local micro-influencers

Posts

122 posts in total

Followers

Total combined followers:

357.685

Reach

Total reach of all posts: 357.685

w

Engagement

Total engagements: 16.182 likes & comments

Engagement rate

Average engagement rate: 5,0%

Duration

Full Service

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Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

Skin Republic

Skin Republic

Generating Awareness

Campaign Goal

Skin Republic wanted to shine light on the variations and usage of their designer skincare masks sealed in photogenic metallic packaging. They reached out to us, and we helped spread the message through the voice of beauty and skincare influencers in Denmark.

Campaign Details

Beauty has always been an art form and a lifestyle. And many social media faces today make it look so easy. In this era of time, it’s hard to come by influencer profiles without people looking their best. And that makes skincare a perfect conversation starter to the community of followers that want to get in on the skincare secrets.

Secrets are meant to be told, and this campaign brought forth the message of Skin Republic’s amazing sheet masks, making it easy to look good. Skin Republic wanted to show the vast variations of new popular types of masks, targeting different skincare needs and have influencers with a taste for skincare show the mask on in action.The pictures were the perfect type of content a skincare brand could have wanted.

They revealed behind the scenes of the influencers’ often polished output. Meaning that the followers could be inspired by the influencers to treat their own skin in the same way, simply because they trusted their opinion and preference.                                                          

Skin Republic pitched in their campaign at the Brandheroes community app with specific directions to where the masks could be purchased in order for the influencers to get one.

40 pictures were posted on Instagram by 40 beauty and skincare-loving micro influencers along with the hashtags #skinrepublic and brand tag @elements_group.

 

Campaign Results

This Post On Demand campaign united 40 skincare and beauty micro influencers from Denmark to impact top of mind awareness for the arrival of Skin Republics Masks to the Danish market. Collectively, they held a combined potential reach of 67.906 people, and their posts got 4.613 likes and comments, which amounted to an average engagement rate of 7.3%. The best engagement rate was a whopping 17.4%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Skin Republic.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

40 local micro-influencers

Posts

40 posts in total

Followers

Total combined followers:

76.906

Reach

Total reach of all posts: 76.906

w

Engagement

Total engagements: 4.613 likes & comments

Engagement rate

Average engagement rate: 7,3%

Duration

Post on Demand service over 14 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.