IKEA

IKEA

Generating Awareness

Campaign Goal

IKEA wished to affect the purchase behavior of the curious interior-loving people of Denmark while fueling awareness for their 2019 catalogue. How? With the power of micro influencer marketing, of course. 

Campaign Details

The IKEA catalogue is one of a kind in terms of volume – there really is no comparison. To give you an idea of just how popular it is, get this: The Bible is the most printed book with an average quantity of 100 million copies each year. IKEA tops that with 210 million printed copies of their catalogue distributed worldwide each year. Way to go, IKEA. Right?

Nothing is as iconic as the IKEA logo printed in capital letters across a squared catalogue for the entire world to see what direction the trend of furniture and interior is evolving into. The IKEA catalogue has turned into an annual highlight for many interior lovers. And it brings a strong statement laying on the coffee table or just being scrolled through at a café. 

What better way to display the hype of receiving the newly released catalogue than with super trendy micro influencers showing it off in a decorative corner of their own home? 

This is exactly what happened in this POD campaign, featuring 390 interior-enthusiastic female influencers aged 25 – 49 years. The influencers were instructed to pick up the 2019 catalogue either at their local IKEA warehouse or by ordering it through the Brandheroes Headquarters. After collecting the catalogues, the influencer magic could begin. 

Influencers shot pictures of the catalogue in super aesthetically composed scenarios. Some influencers immortalized themselves reading it, others enjoyed the cover as a decorative piece of interior decoration. All influencers expressed their excitement and how they felt inspired by the new IKEA collection, encouraging all followers to grab a copy and explore the 2019 collection. 

The pictures all turned out gorgeous, which proved the strength of the ambitious Brandheroes influencer community. This campaign became the biggest micro influencer campaign, ever accomplished in Scandinavia. Along with IKEA, we delivered content to their marketing mix, integrating micro influencers into an even bigger content plan. 

390 posts by 390 micro influencers were accepted by IKEA and posted on Instagram with the traceable campaign hashtag #IKEAdanmark & #MakeRoomForYourself

 

Campaign Results

This Post on Demand campaign united 390 interior and design interested female micro influencers from Denmark to impact top of mind awareness of the release of IKEA’s new catalogue and collection. Collectively, they held a combined potential reach of 1.104.952 people, and their posts got 43.356 likes and comments, which amounted to an average engagement rate of 6.1%. The best engagement rate was a striking 29.4%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing IKEA’s marketing mix.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

390 local micro-influencers

Posts

390 posts in total

Followers

Total combined followers:

1.104.952

Reach

Total reach of all posts: 1.104.952
w

Engagement

Total engagements: 43.356 likes and comments

Engagement rate

Average engagement rate: 6,1%

Duration

Post on Demand service over 14 days
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The Body Shop

The Body Shop

Brand Awareness

Campaign Goal

The Body Shop wanted to boost awareness for their eco-friendly skin care products to the Danish consumers. Therefore, they teamed up with Brandheroes to use the voices and camera lenses of our micro influencers in a two-part POD campaign. 

Campaign Details

It’s no joke that a rabbit foot can bring you luck – especially if you look at what a whole rabbit mascot has meant for The Body Shop. These days you really have to get up early if you think you can outdo the ambitious values and brand communication by The Body Shop.

This brand has it all: it’s ethically superior, eco-friendly, cruelty free, vegan, organic and it delivers every time on new exiting products packed with surprising fragrances and effective active ingredients. In their mission to bring a cruelty free tomorrow, they need to have people switch to The Body shop and know the brand better. This is where our micro influencers come into play. 

The first campaign gathered a handful of inspiring influencers that shared a beautiful picture, each portraying their favourite Body Shop product in a personal way. With the picture, they explicitly expressed how they were great fans of the brand’s take on beauty and health from a natural and eco-friendly perspective. 

In the second campaign we focused more on a single product category: the body butter/yoghurt and we aren’t talking breakfast. The influencers had the chance to take a picture with themselves using the spotlight product and share insights of how they incorporate the product into their daily beauty routine. 

All the pictures displayed the products to deliver the strongest message of product awareness and brand signal. The colourful packaging of The Body Shop inspired even more colourful, eye-catching images, ensuring an immediate commercial impact for the brand. 

70 posts by 70 micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #thebodyshopdk and #skønhedmedomtanke together with the redirecting brand tag for potential new followers and info @thebodyshop.

 

Campaign Results

This Post on Demand campaign united 70 lifestyle and beauty enthusiastic micro influencers from Denmark to impact top of mind awareness of the strong values and components of The Body Shop products. Collectively, they held a combined potential reach of 132.473 people, and their posts got 8.191 likes and comments, which amounted to an average engagement rate of 7.5%. The best engagement rate was a striking 26.7%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Body Shop.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

70 local micro-influencers

Posts

70 posts in total

Followers

Total combined followers: 132.473

Reach

Total reach of all posts: 132.473
w

Engagement

Total engagements: 8.191 likes and comments

Engagement rate

Average engagement rate: 7,5%

Duration

Post on Demand service   3 weeks each campaign
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Fuze Tea

Fuze Tea

Generating Awareness

Campaign Goal

Fuze Tea, owned by the Coca-Cola company wanted the best online marketing strategy. That’s why they partnered up with our micro influencers to let the whole kingdom of Denmark know that a new Iced tea has landed. 

Campaign Details

What this beverage does best is fusing fruit juice with real tea to deliver the full pallet of natural flavour and wonder. Previously this was only possible with added sugar and artificial flavouring

We admire this iced tea because it has honestly cracked the code of normalities and has become something no one expected.

Just as Fuze Tea, we at Brandheroes fuse the best influencers with the best brands to create revolutionary content. And now it was time to introduce the campaign to our influencers.

The Fuze Tea campaign was presented with the keyword: “Me Time”; a clear message to unwind from the daily chores and hassle. We wanted our influencers to think of Fuze Tea whenever they enjoyed some “Me time. That way they could share a luxurious moment of indulgence and refreshment on social media, starring a bottle of Fuze Tea. 

The product came in three tasty flavours, and with its Instagramable design, there were no excuses for not spreading the love for the newest bottle in town. The pictures turned out awesome, and because Fuze is so low calorie, great tasting and easy to get, this campaign went smoothly on all fronts. 

120 posts by 120 micro influencers were accepted by Fuze Tea and posted on Instagram with the traceable campaign hashtag #FuzeTea & #MeTime together with the redirecting brand tag for potential new followers and info @fuzetea_dk.

Campaign Results

This Post on Demand campaign united 120 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Fuze Tea in convenience stores and gas stations nationally. Collectively, they held a combined potential reach of 306.146people, and their posts got 13.126 likes and comments, which amounted to an average engagement rate of 6.3%. The best engagement rate was a striking 51.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Fuze Tea.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

120 local micro-influencers

Posts

120 posts in total

Followers

Total combined followers: 306.126

Reach

Total reach of all posts: 306.126

w

Engagement

Total engagements:  13.126 likes and comments

Engagement rate

Average engagement rate: 6.3%

Duration

3 weeks

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Carlsberg Kildevæld

Carlsberg Kildevæld

Generating Traffic

Campaign Goal

Danes usually stay well hydrated, but a stylish reminder doesn’t hurt. This campaign celebrated the healthy and positive lifestyle of Kildevæld and spread the message through our micro influencers. The goal was to create top of mind awareness and generate traffic.

Campaign Details

With a focus on clean taste and design, Kildevæld is one of the most recognizable high-end mineral water companies in Denmark. That makes it a perfect product for a micro influencer campaign, because of its low acquisition cost for the influencers and the easy set-up premise.

The influencers were asked to spread positivity through a happy, refreshing post showing the beauty and simplicity of the Kildevæld mineral water bottle and brand. This resulted in a thirst-quenching spread of individual composed pictures that served an exceptional lifestyle composition while including the Kildevæld bottle as a sharp product placement agent.

Kildevæld bottles are some of the most accessible beverages in gas stations and grocery stores, making this an easily orchestrated campaign. We made it clear that anyone of our influencers with a fresh Kildevæld water bottle in hand could participate and submit a post to the cool campaign. This is what makes Post on Demand campaigns such a powerful marketing strategy because they work so fast and seamlessly across the entire country without product handling, shipment and consuming 101 communication.

20 posts by 20 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #tilsatensmulepositivitet plus the redirecting tag @kildevaeld_dk for increased traffic and potential followers.

 

Campaign Results

This Post on Demand campaign united 20 inspiring micro-influencers from Denmark to share positivity with the perfect partner in crime on a hot day: Kildevæld, of course.

Collectively, they held a combined reach of 78.797 people, and their hydrating posts got 3,421 likes and comments, which amounted to an average engagement rate of 7,1%. The best engagement rate was a striking 22,6%.

Not only did the influencers go to their local convenience store to purchase Kildevæld bottles, they also delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Kildevæld’s marketing mix while getting a few more products into influencers’ homes.

    Campaign Costs

    Kildevæld paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1800.

    We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

     

    The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

    The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

    Location

    Denmark

    Influencers

    20 local micro-influencers

    Posts

    20 posts in total

    Followers

    Total combined followers: 78.797

    Reach

    Total reach of all posts: 78.797

    w

    Engagement

    Total engagements: 3.421 likes and comments

    Engagement rate

    Average engagement rate: 7,1%

    Duration

    Post on Demand service over 14 days
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    Yves Saint Laurent

    Yves Saint Laurent

    Hyping Events

    Campaign Goal

    The prestige cosmetic brand Yves Saint Laurent Beauty joined forces with Brandheroes on a recent full-service ambassador campaign. The goal was to create a demand for YSL beauty products through selected fashionista micro influencers in Helsinki who attended an exclusive party event.

    Campaign Details

    Yves Saint Laurent is one of the most influential European design houses, holding some of the strongest and most desired products in the fashion world. Saint Laurent, the designer of YSL started his career at Dior in the 1950s and took the world by storm with his ability to evolve French couture. YSL Beauty takes the aesthetics, fashion and attitude from the main brand and injects it into the exclusive cosmetic beauty products and fragrances.

    In this campaign, we found 21 top-of-the-line beauty girls, who had the attitude YSL were looking for. They were chosen for their fierce personality, glamorous lifestyle and selective preference in beauty products and personal care. We made sure that their followers shared a common interest and that the majority lived in the targeted cities.

    The influencers first got an invitation to an International VIP party Helsinki by YSL, where the dress code was “rock chick”. Prior to the event, the influencers were given a YSL lipstick and mascara to dress up YSL style. At the glamorous party, they had to post one picture and one story on Instagram along with the selected campaign hashtags: #yslbeautyclubhelsinki & #heretostay.

    The 21 Finnish ambassadors were trustworthy micro-influencers with between 549 and 109.111 followers and a combined following of 283.000 people. They posted in total 21 beautiful images and 21 personal stories, which got 11.563 likes and comments. 

    YSL Beauty’s own official Instagram profile had an average engagement rate of 0.19% during the campaign timeframe, whereas the Brandheroes boasted an average engagement rate of 14.4% for YSL Beauty. The most successful post got a striking engagement rate of 51.7%. This just underlines the impact of collaborating with micro-influencers. 

    The micro-influencers not only improved brand awareness, preference and high engagement within an unexploited segment. They also produced beautiful images, which YSL Beauty can share as authentic content across its channels.

    Location

    Helsinki

    Influencers

    21 local micro-influencers

    Posts

    21 posts & 21 stories    in total

    Followers

    Total combined followers: 283.000

    Reach

    Total reach of all posts:  283.000

    w

    Engagement

    Total engagements: 11.536 likes and comments

    Engagement rate

    Average engagement rate: 14,4%

    Duration

    Full-service model     over 14 days

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    Questions? Reach out in the chat on the right side of the screen.