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Coca Cola

Coca Cola

Create Awareness

Campaign Goal

The one and only Coca Cola wanted to cast light on its newly-arrived sugar free little sister with the taste of raspberry. Everything goes quicker with the help from creative and beautiful micro influencers to yell from the roof tops that Coca Cola has created yet another bottled champion.

Campaign Details

Coca Cola has a place in everyone’s heart, from its presence in our childhood to its always strong feature in our favourite sport matches, parties and events. Coca Cola is one of the world’s most loved and respected beverage manufactures, and to that comes expectation and lots of it.

It’s never a given success to reinvent a good thing or make a sequel to a bestseller. But Coca Cola wanted to challenge the notion of what consumers can expect from their brand. Introducing Coca Cola Raspberry, a Coca Cola classic with the top notes of wild raspberry. The bottle is decorated with a pink line to indicate that the bottle do not have the usual taste but offers a fresh new alternative to the regular coke.

Brandheroes were asked to present the new flavour on Instagram in the hands of top-of-the-line micro influencers in Denmark. In total, the campaign detailed a total of 300 individual posts on Instagram by 300 influencers who engaged and spoke about their new encounter with Coca Cola Raspberry. The pictures were manually approved by Brandheroes to make sure they followed the requirements accordingly. 

 

Campaign Results

This Post On Demand campaign combined a total of 300 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Coca Cola Raspberry in grocery stores and gas stations nationally. Collectively, they held a combined potential reach of 768.029 people, and their posts got 42.904 likes and comments, which amounted to an average engagement rate of astonishing 7.5%. The best engagement rate was a striking 34.5%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Coca Cola Company.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

300 local micro-influencers

Posts

300 posts in total

Followers

Total combined followers: 768.029

Reach

Total reach of all posts: 768.029

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Engagement

Total engagements: 42.904 likes & comments

Engagement rate

Average engagement rate: 7.5%

Duration

Full Service

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Visit Flanders

Visit Flanders

Create Awareness

Campaign Goal

“Visit Flanders” wanted to create a visual and exiting media outlet of shared moments and experiences from bike enthusiasts on Instagram. This campaign would act as boosted awareness and an eye opener to the Scandinavian cycling and travel inspired people.

Campaign Details

Flanders in Belgium is packed with breathtaking landscapes and steep roads – perfect for bike rides. The local community in Flanders has established a culture of cycling and sports to both attract tourists and enjoy the advantages of their land. Flanders offers coffee shops and beer breweries specifically tuned to the culture and segment of sports and cycling enthusiasts.

Brandheroes got the chance to find 10 influencers who could tell a story and interact with a strong set of followers on their Instagram profiles about cycling and travel.

The influencers were evenly divided in Danish, Swedish and Norwegian – to bring the message of Flanders to different markets and countries.

10 influencers got identified, and all went on an arranged 3-day trip to Flanders with all expenses paid. This trip made sure to jam pack all the activity highlights of a cycling trip in Flanders. The influencers visited landmarks, local shops and experienced the beautiful landscape on their bikes. In exchange, the influencers were asked to share 10 posts each on Instagram during their 3-day stay.

These 10 posts consisted of six engaging stories, and 4four photos encapsulating their experiences and surroundings to their individual number of followers. This created true buzz and excitement in the communities of each influencer. The posts received many comments, which proved that the posts had power to communicate and spark enthusiasm among the target group, trustfully.

All 34 photos were marked with @visitflanders & @cyclinginflanders to further enhance the awareness and purpose of the campaign to the followers.

Campaign Results

This full service campaign combined a total of 10 cycling and sports enthusiastic micro influencers from Denmark, Norway and Sweden to impact top of mind awareness of Flanders Belgium as a go-to bike destination. Collectively, they held a combined potential reach of 124.654 people, and their posts got 14.471 likes and comments, which amounted to an average engagement rate of astonishing 15%. The best engagement rate was a striking 30.2%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Visit Flanders.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

DA/SWE/NO

Influencers

10 local micro-influencers

Posts

34 posts in total

Followers

Total combined followers:

30.238

Reach

Total reach of all posts: 124.654

w

Engagement

Total engagements: 14.471 likes & comments

Engagement rate

Average engagement rate: 15%

Duration

Full Service

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Ecooking

Ecooking

Create Awareness

Campaign Goal

Danish skincare brand Ecooking wanted to become known and present in the German market. So, they teamed up with Brandheroes for a boost of social media awareness through beauty and skincare micro influencers in Germany.

Campaign Details

Originally, Ecooking was not intended as a brand. It was made for personal use to heal founder, TinaSøgaard’s damaged skin. She creates her own homemade products with natural and organic ingredients, and they became such a success that friends and colleagues started asking her for the products.

Tina was working in the skin care business before all this. And her business know-how was fused with an interest of how natural and totally eatable herbs and plants can help with the most common skin care problems that everyone faces at least once in their life.

Ecooking was founded after an increasing demand from her friends and collogues who realised that Tina’s homemade products worked better for the skin than the ones available on the market. This sparked the journey of Ecooking in perfect timing with the new global demand for natural and organic skin products.

Her product line has been a true success in Denmark already, and the next pursuit was to infiltrate the nearby market of Germany, who has similar consumer needs and tendencies. Brandheroes got the job to headhunt the top micro influencers in Germany who had a skincare interested audience and a voice powerful enough to create an impact in awareness and consumer demand.

12 women who had a relevant target group and audience were asked to collaborate, and they received a selection of different Ecooking products to their specific skincare need. The influencers tested out the products in a period of a week and followed up with their followers on Instagram. They each posted two beautiful pictures – both of the products to distinguish and identify them on the shelves of German stores, and one photo where the influencer used them in action.

This created true buzz and excitement in the communities of each influencer. The posts received many comments, which proved that the posts had power to communicate and spark excitement.

 

Campaign Results:

This full service campaign combined a total of 12 skincare and beauty enthusiastic micro influencers from Germany to impact top of mind awareness of the arrival of Ecooking in stores nationally. Collectively, they held a combined potential reach of 102.877 people, and their posts got 9.502 likes and comments, which amounted to an average engagement rate of astonishing 11%. The best engagement rate was a striking 34.7%.

 

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Ecooking.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Germany

Influencers

12 local micro-influencers

Posts

23 posts in total

Followers

Total combined followers:

56.860

Reach

Total reach of all posts: 102.877

w

Engagement

Total engagements: 9.502 likes & comments

Engagement rate

Average engagement rate: 11%

Duration

Full Service

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Visit Switzerland

Visit Switzerland

Positioning & Awareness

Campaign Goal

The goal was to have incredibly talented communicators on social media create exiting content about Switzerland, in order to shape a new strengthened perspective on the country as a tourist destination.

Campaign Details

Switzerland, a place with stunning nature, Western architecture, rich authentic history and culture at its finest. On paper, the country looks like the perfect tourist destination, but in reality, tourism is not where it could be. To transform the perspective on Switzerland, and the many offers of its big cities, they teamed up with Brandheroes to pick nine of the most talented British influencers and Internet content creators to change the perception of Switzerland. The influencers were invited on a 3-day stay in different Swiss cities of unexpected gaze and wonder.

The 9 influencers got selected from three standpoints in order to cover the main values of a trip to Switzerland. Some were experts in design and art, others in food and nature photography. In return for an all-expenses-paid trip, the influencers were asked to share 4 individual posts each, and 3 Instagram stories to inform their huge audiences about what they experienced on their trip.

The selected influencers were aged 20-40 years and produced state-of-the-art content, covering landscapes, cuisine, and architectural motives – bringing forth the excitement for Switzerland. The hashtags #myswitzerland & #inlovewithswitzerland were added to the description of the posts.

 

Campaign results:

This full Service campaign united 9 lifestyle, food, architecture and nature photography influencers from Great Britain to stir up excitement and a general feel of Switzerland to British and European consumers looking for their next travel destination. Collectively, they held a combined potential reach of 2.109.456 people, and their 53 posts got 82.155 likes and comments, which amounted to an average engagement rate of 4.3%. 

The best engagement rate was literally 9.9%.

 The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Visit Switzerland.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

UK

Influencers

9 local micro-influencers

Posts

53 posts in total

Followers

Total combined followers:

319.515

Reach

Total reach of all posts: 2.109.456

w

Engagement

Total engagements: 82.155 likes & comments

Engagement rate

Average engagement rate: 4,3%

Duration

Full Service

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Le Creuset

Le Creuset

Generate Awareness

Campaign Goal

French brand Le Creuset wanted to create brand awareness in Scandinavia, drawing attention to the cast-iron cooking gear in the hands of some of the most influential micro influencers on social media.

Campaign Details

Getting a pot from Le Creuset is basically like getting yourself a pet turtle – it can potentially outlive you. If that doesn’t qualify for quality, nothing can. The facts are clear whatsoever; Le Creuset has long been known for their long-lasting cast-iron pans and pots where quality and colourful styles are the main selling points. The products fit perfectly into the kitchen of a serious food connoisseur or the picky kitchen decorator, but the Scandinavian market is yet to discover the true need for the quality utilities. This sparked the idea for this influencer campaign.

90 foodies and interior obsessed influencers in both genders were handpicked. All living in the largest cities of Denmark, Norway and Sweden, and proven to connect and engage with their loyal followers in a truthful and personal way. Self-learned chefs and food nerds were instructed to show how they cook healthy and colourful dishes with lots of spices and heat in an inspirational way. Then they shared it though two to three separate photo posts and a story on Instagram. The amount of desired sponsored posts per influencer determined the value of the gifted products from Le Creuset ranging between €255 – €442.

First round of photo posts had to exhibit the gifted product being used in a nice kitchen setting, inspiring the followers to make a chosen dish or to cook in a specific way with the products. 

Second photo should incapsulate the beauty of integrating the colourful Le Creuset products in a decorative way while stored in the kitchen. The story had to explain to the followers that Le Creuset is now a stable in his or her kitchen in an excitement provoking sense. The pictures turned out to be personal, colourful and with an inspiring love for food. The influencers shared a total of 90 stories and 273 posts on Instagram, expressing their devotion to the style and quality of Le Creuset. This was done while mentioning #lecreusetdk/-no/-se in the caption according to the nationality of the influencer.

 

Campaign Results:

This extraordinary full-service campaign brought together 90 foodie and decor-loving micro influencers from Denmark, Norway and Sweden to impact overall brand awareness of Le Creuset in all of Scandinavia. 

Together, they held a combined potential reach of 1.829.982 people, and their posts received 64.752 likes and comments, which amounted to an average engagement rate of 6.1%. The best engagement rate was a striking 31.3%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Le Creuset.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

DK,NO,SE

Influencers

90 local micro-influencers

Posts

273 posts in total

Followers

Total combined followers:

609.994

Reach

Total reach of all posts: 1.829.982

w

Engagement

Total engagements: 64.752 likes & comments

Engagement rate

Average engagement rate: 6,1%

Duration

Full Service

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Don't be shy!

Questions? Reach out in the chat on the right side of the screen.