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Scanbox

Scanbox

Campaign Awareness

Campaign Goal

The leading Scandinavian movie distributer Scanbox Entertainment joined forces with local influencers to turn the spotlight on the Hollywood movie I Feel Pretty. They did so through Post on Demand service, where influencers pitched in on the campaign via the Brandheroes app.

Campaign Details

The movie is about battling insecurities and low self-esteem, sending an important message, which Scanbox and Brandheroes wanted to help spread.

In I Feel Pretty, Amy Schumer plays a woman struggling with confidence, but after a head injury, she suddenly believes she’s the most beautiful woman in the world. The movie portrays the fact, that what you believe, you become. It inspires women to shine beyond their imperfections.

The campaign was featured in our Brandheroes community app and it engaged female influencers with a heart for social causes. Influencers pitched a confidence-packed selfie along with the statement watermark I Feel Pretty and awaited the approval from Scanbox. It was possible to add this moveable, branded watermark to the photo to make it clear what the message was about. With this campaign, our influencers got the chance to spread true, heartfelt encouragement along with the news of a new cinema movie.

The content creation was fairly easy for the influencers – and perfect for a Post on Demand campaign. All they needed was to capture the right attitude selfie, add a specific caption with the branded hashtag #IFEELPRETTY and upload it to our app.

 

Campaign Results

During the campaign, the 15 influencers shared a powerful life affirming message and created awareness for the film through engaging photos. The influencers had a combined following of 17.077 people, and their posts got 1.464 likes and comments in total, which resulted in a remarkable average engagement rate of 10,10%

 

Campaign Costs

Scanbox paid €90 per post, which covered campaign creation and setup in app, as well as, approval of posts, payment of influencers and reporting, and even product shipment. This got Scanbox three outstanding results: 15 pieces of unique Post-on-Demand content, campaign awareness through genuine reach in a certain interest and age group, as well as, the great engagement rates, which micro-influencers are known for. A great package for the small sum of €1.350 

We rewarded our I Feel Pretty influencers who made this amazing content and reach possible with €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 17.077

Reach

Total reach of all posts:  17.077

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Engagement

Total engagements: 1.464 likes and comments

Engagement rate

Average engagement rate: 10,1%

Duration

Post on Demand service over 14 days

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Balmain

Balmain

Campaign Awareness

Campaign Goal

Pair designer glasses from Balmain Paris with a handful of fabulous female influencers, and you got yourself a solid SoMe campaign. The goal was to create general awareness for the French designer glasses sold by Louis Nielsen in Denmark.

Campaign Details

Founded in 1945, the characteristic Parisian house of Pierre Balmain truly balances modern, trendsetting designs while still appreciating and taking inspiration from its long tradition as a historic, French fashion house. Inspired by Balmain’s structured and skillfully crafted clothing, their collection of frames features styles and colors that makes women feel beautiful, confident and empowered. Balmain is not only a look. It’s a feeling.

We identified 15 female micro-influencers from across Denmark and gifted them a pair of Balmain glasses of their own choice. The girls were chosen based on their followers’ shared interest in fashion and personal expression. This was an important metric as micro-influencers typically gain a following from people who consider them to be influential in their respective categories. So, by ensuring that the followers’ interests aligned with the influencer’s and Balmain’s, we ensured that the campaign reached a highly engaged audience.

For the campaign, the girls had to express their personal style in a bold and confident manner. They were asked to post 2 separate selfies wearing the glasses in a unique setting with the following hashtags: #balmainxlouisnielsen and #balmain. The photos came out great. It was easy to work with the glasses because of their simplicity that added just enough attention for people to notice and remember.

Campaign Results

The 15 Danish girls were all micro-influencers with between 2.136 and 38.568 followers and a combined following of 150.314 people. They posted in total 24 beautiful images, which got 17.253 likes and comments. This amounted to an average engagement rate of 6.6%, while the best engagement rate for one post in the campaign was a striking 18.8%. Balmain’s own Instagram profile has an average 0,4% engagement rate, meaning that this micro-influencer campaign secured a far higher engagement compared to what the brand normally gets.

The micro-influencers not only amplified brand awareness, preference and high engagement within the segment. They also produced outstanding images – putting ‘normal’ peoples’ credibility over celebrity – adding heart, passion and edge to the campaign.

Location

Denmark

Influencers

15 local micro-influencers

Posts

30 posts in total

Followers

Total combined followers: 150.314

Reach

Total reach of all posts: 300.628

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Engagement

Total engagements: 17.253 likes and comments

Engagement rate

Average engagement rate: 6,6%

Duration

Full-service model     over 14 days

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Yves Saint Laurent

Yves Saint Laurent

Hyping Events

Campaign Goal

The prestige cosmetic brand Yves Saint Laurent Beauty joined forces with Brandheroes on a recent full-service ambassador campaign. The goal was to create a demand for YSL beauty products through selected fashionista micro influencers in Helsinki who attended an exclusive party event.

Campaign Details

Yves Saint Laurent is one of the most influential European design houses, holding some of the strongest and most desired products in the fashion world. Saint Laurent, the designer of YSL started his career at Dior in the 1950s and took the world by storm with his ability to evolve French couture. YSL Beauty takes the aesthetics, fashion and attitude from the main brand and injects it into the exclusive cosmetic beauty products and fragrances.

In this campaign, we found 21 top-of-the-line beauty girls, who had the attitude YSL were looking for. They were chosen for their fierce personality, glamorous lifestyle and selective preference in beauty products and personal care. We made sure that their followers shared a common interest and that the majority lived in the targeted cities.

The influencers first got an invitation to an International VIP party Helsinki by YSL, where the dress code was “rock chick”. Prior to the event, the influencers were given a YSL lipstick and mascara to dress up YSL style. At the glamorous party, they had to post one picture and one story on Instagram along with the selected campaign hashtags: #yslbeautyclubhelsinki & #heretostay.

The 21 Finnish ambassadors were trustworthy micro-influencers with between 549 and 109.111 followers and a combined following of 283.000 people. They posted in total 21 beautiful images and 21 personal stories, which got 11.563 likes and comments. 

YSL Beauty’s own official Instagram profile had an average engagement rate of 0.19% during the campaign timeframe, whereas the Brandheroes boasted an average engagement rate of 14.4% for YSL Beauty. The most successful post got a striking engagement rate of 51.7%. This just underlines the impact of collaborating with micro-influencers. 

The micro-influencers not only improved brand awareness, preference and high engagement within an unexploited segment. They also produced beautiful images, which YSL Beauty can share as authentic content across its channels.

Location

Helsinki

Influencers

21 local micro-influencers

Posts

21 posts & 21 stories    in total

Followers

Total combined followers: 283.000

Reach

Total reach of all posts:  283.000

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Engagement

Total engagements: 11.536 likes and comments

Engagement rate

Average engagement rate: 14,4%

Duration

Full-service model     over 14 days

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Crafted by

Crafted by

Product Launch

Campaign Goal

The goal was to launch Carlsberg’s new brand CRAFTED BY, by complimenting their marketing mix with our micro-influencers’ authentic social content and trustworthy reach and engagement

Campaign Details

The Carlsberg Group recently launched a new and interesting product, where you can customize your own beer and it’s label. You get to choose the colors and logo of your beer before purchase. Carlsberg and Brandheroes did two major campaigns; one focusing on Valentine’s Day with female influencers, and one with male influencers focusing on partying with the guys.

Our team of experts identified 20 local influencers. they made sure the influencers had a highly engaging community and were able to communicate the campaign message in an honest and authentic way to their audience. The influencers posted cool Valentines’ and party pictures with their own crafted beer. One post showing off their creation in a natural setting, and 3 Stories telling their community about how and where they could get their own box. The selected campaign hashtag was #CraftedByYou.

The 20 Danish Brandheroes were genuine micro-influencers with between 562 and 5171 followers and a combined following of 60.090 people. They posted in total 28 beautiful images, which got 3.116 likes and comments. This amounted to an average engagement rate of 4.1%, where the best engagement rate for one post was a striking 9.3%. In addition to the posts, 60 Stories were shared to give the ‘behind the scenes’ feel.

The micro-influencers not only amplified brand and product awareness, as well as high engagement within the relevant segment. They also produced striking images, which CRAFTED BY Carlsberg has shared as authentic content across its own channels.

 

Location

Danmark

Influencers

20 local micro-influencers

Posts

28 posts in total

Followers

Total combined followers: 60.090

Reach

Total reach of all posts:  99.136

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Engagement

Total engagements: 3,116 likes and comments

Engagement rate

Average engagement rate: 4,1%

Duration

Full-service model     over 30 days

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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

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Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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