The marketplace is constantly evolving and we see a change in how consumers interact, buy and use brands. One of the biggest indicators of purchase today is how we feel about a brand, and that’s why it has never been more important as a brand to be interacting, relatable and engaging in order to create long-time bonds with their consumers.

By incorporating micro influencers into your marketing strategy, you can meet consumers’ growing urge for intimacy. Micro influencers are great at creating relevant and trustworthy content that will strengthen the emotional connection between the consumers and your brand.

Likeable, relatable and shareable content.