We all know them – the cool person who everyone in town knows. The person you occasionally bump into, and maybe know personally. The person who have built up a strong network of social media followers, by taking great pictures and sharing interesting content. The person who might not be known worldwide, but they have a high level of influence in the local area they live in. We are, of cause, talking about local key opinion leaders.
We call them Brandheroes and we believe in the huge potential in engaging these local personalities as brand ambassadors, because they possess a credibility and authenticity that ordinary people can mirror themselves in and identify with.