I'm an Influencer
Be a Hero for your favourite brands. Share the love on Instagram and get rewarded with exclusive pre-launched products from brands like H&M, The Body Shop, Boozt, Vero Moda, Dyson etc. Sign Up now and you can be one of the thousands of influencers that receives free pieces of clothing, makeup, jewellery, chocolate, skin care, interior items etc.
I'm a brand
Accelerate word of mouth, engagement and share of social media voice, when launching your next new product or campaign. Check out some of our case studies below, or book a free creative campaign brief through this link.
I'm an agency
Looking for a new commercial mass media to build up your customers brand preference, with minimal involvement and maximum brand safety.
Trusted by
Brandheroes is a fast-growing global community of tens of thousands of local micro influencers, who are all carefully casted and selected. Firstly, by algorithms measuring audience demographics and engagement rates. Secondly, by validating profile and brand-fit by a trained human eye. Together with our team of more than 40 Influencer- and Customer Success managers we create Impactful, cost effective and real brand loving campaigns and ambassador programs for some of the world's most amazing brands and agencies.
Campaign flow
Campaing Brief
Start by finding the kind of influencer campaign you're looking for and order a free creative campaign brief. We’ll get back to you with an offer and the suggested influencer brief and inspiration images for your approval.
100% Brand safe
When everything is approved, the campaign goes live to the target group in our app, we'll then do a manual brandfit check before sending the product in a nice unboxing friendly package. When the influencer pitch in their content, we'll do a second brand safety check for image quality, correct mark of advertising and campaign fit, before releasing the post on social media.
KPI & content
During and after the campaign you'll have access to our live KPI dashboard, where you can follow reach and engagement rates and download all copyfree content in high-resolution for sharing or integrating in your own channels.
news
Less outdoor - more online marketing
March 17, 2020
Empty streets and shops, working at home and travel activity at almost zero. This is the new reality after the Covid-19 has forced people all over the world to change their behaviour and lifestyle. Changes, that every company need to face by reinventing their marketing strategies. Planned out-of-home advertisement or offline activities, such as billboards, banners, bus commercials and events are being cancelled or paused. Even UEFA EURO 2020 is expected to be cancelled and moved to 2021. Desperate times calls for desperate measures - no, that's not true in this case. Here is 3 ways to reach your audience in the new world: 1. INFLUENCER MARKETING According to QuestMobile, daily time spent on mobile internet increased from 6.1 hours in early January and to 6.8 hours during Lunar New Year. It increased even further to 7.3 hours after the holidays, when workers were placed in self-quarantine in China. The same is likely to happen in Europe. Cancelled events and much time spend indoor, most of us will be looking to the people we follow on social media for ideas, within the comfort of our home, we can entertain ourself with. A golden opportunity to interact with an audience that has your full attention. 2. TV ADVERTISING If you thought television advertisement is dead - you're wrong.The new everyday life just handed TV commercials a helping hand, by making it relevant again. But remember to consider which channels to use, because TV has also been digitalised and flow TV may not be the way to go. And big sport events are being cancelled or postponed, which usually was the go-to for many companies. Where to go now? 3. Search Engine Optimization Use the time and money to optimize your website so that it show up in search results in search engines like Google. Search engines decide which websites to show for a search based on specific keywords on the website and links that refer to this website. An action that will give you an improved organic reach.
PRESS RELEASE "Vild kundetilgang hos Brandheroes"
March 11, 2020
Brandheroes har startet det nye årti med en eksplosiv tilgang af kunder. Velkendte brands som Arla, Estée Lauder, The Body Shop, Amber Group, Libresse, Dyson, Bestseller, Boozt.com m.fl. har valgt, eller genvalgt Brandheroes til at stå for store dele af deres influencer marketing aktiviteter i 2020. En kundetilgang, der ifølge CCO og Co-founder Rasmus Arendt Nielsen kan tilskrives, at Brandheroes hverken tænker eller agerer som et klassisk influencer marketing bureau. Udviklingen hos danske Brandheroes, der arbejder med micro influencers, er gået stærkt. Brandheroes har brugt det nordiske marked som kravlegård, og har i den tid udviklet en sund og skalerbar infrastruktur, der gør det muligt at indtage andre lande. Det gode benarbejde har resulteret i, at Brandheroes sidste år voksede eksplosivt ud over landets grænser. Den positive udvikling fortsætter i 2020, hvor kundetilgangen har været massiv og velkendte brands som f.eks. Esteé Lauder, Arla, Dyson m.fl. har tilsluttet sig det aarhusianske markedsføringsfirma. Siden Brandheroes blev stiftet i 2016, med en vision om at digitalisere mund til mund markedsføring, er antallet af medarbejdere vokset fra 2 til 40 ansatte. Sidste år eksekverede Brandheroes kampagner for mere end 600 forskellige brands på tværs af 42 markeder, hvor mere end 40.000 micro influencers deltog i de forskellige kampagner.En kolossal vækst, der ifølge Rasmus Arendt Nielsen skyldes, at Brandheroes hverken tænker eller agerer som et traditionelt influencer marketing bureau: ”Vi er ikke et influencerbureau, men et marketingsfirma, der er dygtige på det medie som nogen har valgt at kalde for ”influencers”. Vi bygger på et fundament af teknologi og kreativitet. Vores dygtige IT-udviklingsteam har udviklet en digital infrastruktur, der gør det muligt for os at eksekvere kampagner i rigtig stor skala over hele verdenen. En infrastruktur, som sikrer fuld Brand Safety og minimal involvering fra brandet selv, og dét oplever vi en stigende efterspørgsel på. Mange af vores internationale kunder ønsker én samarbejdspartner på tværs af alle deres markeder, fordi det sikrer en hurtig og ensartet eksekvering. Det sparer virksomheden for en masse administration og skaber tryghed.” – Rasmus Arendt Nielsen, CCO & Co-founder Kan bruges på flere kanaler Typen af kampagner som Brandheroes eksekverer, har ændret væsentlig karakter i løbet af virksomhedens relative unge levetid. De er gået fra at invitere 15 influencers til en RAINS butiksåbning i 2016 til nu at eksekvere kampagner, hvor antallet af influencers typisk overstiger 300. Derudover er kampagnerne typisk langt mere integrerede i kundernes eksisterende marketing mix end hidtil. ”Vi tror fundamentalt ikke på influentaktiveringer som én enkeltstående marketingaktivitet. Vi, og vores kunder, er nødt til at integrere det på en mere intelligent måde end ”bare” at få influencers til at dele noget indhold på deres sociale medier og håbe på, at der falder guld ned i turbanen. Vi må bruge det content, de indsigter og de reviews vi får fra selve influenceraktiveringen til at berige og optimere indsatsen på andre kanaler.” - Rasmus Arendt Nielsen, CCO & Co-founder Netop dét tankesæt er årsagen til, at Brandheroes giver kunderne adgang til alt content i high-resolution, der produceres af influencers, som de rettighedsfrit kan bruge på tværs af deres ”paid” og ”owned” kanaler. Denne agile content-produktion i stor skala, oplever Brandheroes en øget efterspørgsel på, da den nye medievirkelighed konstant stiller et højere krav til mængden af indhold, der skal til for at holde sig relevant. Kontaktoplysninger: Simon Vartan Berg Doukmadjian Communication Assistant Mobile: 0045-28700687 E-mail: [email protected] Rasmus Arendt Nielsen CCO & Co-founder Mobile: 0045-22909371 E-mail: [email protected]