We dream of changing the world by changing the face of advertising
How? Well, to begin with, by replacing boring banner ads, one by one, with inspiring social posts where you can feel the heart, passion, and edge behind the image.
Secondly, by democratizing advertising. We believe that it’s not just celebrities, super-bloggers and models, who can be effective brand ambassadors. Instead, normal people, just like you and me, have the power to help services and products succeed. That’s why we are called Brandheroes.
We match local micro-influencers with lifestyle brands for authentic collaborations and enable them to become Brandheroes by sharing the love for the brands they genuinely adore on social media. And we make sure to provide the infrastructure for them to be rewarded, so they can keep on spreading the word.
Cause, let’s be honest, who do you trust? Your best friend, colleague and the coolest girl in town who truly believes in a product? Or a celebrity, model or super-blogger, who was paid to endorse a service or label that they’ve never even used before? Research shows that 9 out of 10 people trust influencers more (McKinsey & BoF, 2017).
Well… there’s a reason for us believing in local Brandheroes.
With origins in Denmark, the world’s happiest place, we are around 40 heroes at the office exporting smiles and brand-love across the world. It's all done by engaging local influencers—regular people rather than celebrities— as ambassadors for their favourite brands.
In our community of Brandheroes we use our superpowers to add heart, life and soul to product posts, while we spread the word from the ground up. It is impactful, cost-effective and full of real brand-love.
Our secret sauce is a high-tech high-touch
We use our proprietary technology to successfully scale our micro influencer marketplace into a global mass media, but it’s our teams who are the foundation of building strong and lasting relationships with both influencers and customers.
Our high-tech platform and app:
- Use AI to collect first part data across social media, without the risk of relying on any API access
- Is our infrastructure to secure minimal resources with maximum brand-safety and engagement
- Increase our product offering with new types of content, impression and engagement channels
Our High Touch:
- Customer success team speaks fluent emoji and creates high engaging influencer campaigns
- Always-on team secures brand safety and influencer motivation by approving content 24/7
- Scouts, sources and on-boards influencers with perfect brand fit and ambassador experiences
- Logistic team creates unboxing IG-friendly packages that ships cost-effectively across the world
- In-house development and data team scale our infrastructure to increase both our number of influencers and campaigns as well as retention rates with double digit quarterly growth