♻️🌟 Rave Reviews with Instagram&

♻️🌟 Rave Reviews with Instagram's #Empties / 5 Products I Would Buy Again Trend 🛍️💭

Explore the authentic world of Instagram's #Empties / 5 Products I Would Buy Again trend! This trend is about transparency and genuine recommendations, where users showcase their empty product containers and list the top five products they love so much they'd purchase again. It's a powerful tool for brands and influencers to establish credibility and share their most cherished products, whether it’s skincare, makeup, haircare, or wellness items.

Brands, this is an excellent opportunity to gain consumer trust and loyalty. Encourage influencers to feature your products in their "Empties" lists, focusing on the long-term value and effectiveness of your products. From holy-grail skincare items to must-have makeup essentials, this trend offers a sincere endorsement, showing that your products are not just purchased but fully used and appreciated.

Use ➡️ Love ➡️ Recommend!

By participating in the Empties / 5 Products I Would Buy Again trend, brands can showcase the lasting appeal and quality of their products. Influencers, by sharing their honest experiences and repeat purchase intentions, lend a high level of authenticity and trust to the brand's narrative. This trend appeals to audiences looking for reliable product recommendations, thus enhancing brand credibility and encouraging repeat purchases from informed, satisfied customers.

See an example of the trend here or book a free session where we can discuss how your brand can be benefit from engaging this trend with influencers here ❤️‍🔥🚀

You'll be in great company

Thanks for the report, this seems like really good results.

Interesting to see the results compared with our normal influencer campaigns and it looks good!

Vibeke Holann

Marketing manager

Brandheroes approach to marketing and brand activations is innovative and their constant pursuit towards pushing the boundaries make Brandheroes an ideal partner for us.  

Kenneth Brinkmann


Working with BrandHeroes is fast and easy.

They are able to find us micro influencers that allow us to reach new customers in markets across Europe. 

The turnaround time is impressive and the team at BH is very responsive!

Evan Thomas

Head of influencer marketing

The Nordic Google team was always very impressed with the collaborations we had with you and the team at Brandheroes, and I'm also positively impressed with the results of previous campaigns.

Jasper van Laanen

Product Marketing Manager

We've been working with Brandheroes over the past years, establishing a global corps of micro influencers and Brandheroes has been the ideal partner for us all the way through.

Hannah Roberts

Global social media manager

Brandheroes has been a major part of activating the ARLA Protein brand over the past years. They have a ”can do” attitude and are ready to solve every challenge you give them, and the constant eager to challenge the ordinary makes Brandheroes a joy to work with.

Tanja Band Udengaard

Brand manager

When working with Brandheroes it never becomes triviel. The combination of ambition and professionalism is highly valuable to us. 

Trine Brønd-Jensen

Communication & Digital Manager

The incredibly pragmatic approach to marketing and the ability to re-think the traditional way of activating brands is a huge inspiration for us. 

Trine Rønsbøll

Brand & Strategy director