🌙✨ Unwind in Style with TikTok&

🌙✨ Unwind in Style with TikTok's GURWM (Get Unready With Me) Trend 🛁💤

Discover the soothing world of TikTok's #GURWM trend, short for "Get Unready With Me." This trend flips the script on the typical "get ready" routines, focusing instead on the calming, nightly rituals of unwinding and preparing for bed. It's an intimate, relatable way for influencers and brands to showcase skincare, wellness, and relaxation products.

Brands, this is an ideal avenue to display products that help in unwinding and self-care, like gentle makeup removers, hydrating night creams, comfy sleepwear, or calming teas. Partner with influencers to create GURWM videos, demonstrating how your products contribute to a relaxing evening routine. From skincare steps to cozy bedtime setups, this trend offers a genuine, calming vibe that resonates with viewers.

Cleanse ➡️ Relax ➡️ Sleep!

By engaging in the GURWM trend, brands can effectively showcase their products in a relatable, everyday context. Influencers, with their personal touch and real-life routines, can bring authenticity to the brand's message, making it more appealing to the audience. This trend is particularly appealing to audiences interested in wellness, skincare, and relaxation, helping brands to enhance their visibility and deepen their connection with consumers.

Book a free session where we can discuss how your brand can be benefit from engaging this trend with influencers here ❤️‍🔥🚀

You'll be in great company

Thanks for the report, this seems like really good results.

Interesting to see the results compared with our normal influencer campaigns and it looks good!

Vibeke Holann

Marketing manager

Brandheroes approach to marketing and brand activations is innovative and their constant pursuit towards pushing the boundaries make Brandheroes an ideal partner for us.  

Kenneth Brinkmann


Working with BrandHeroes is fast and easy.

They are able to find us micro influencers that allow us to reach new customers in markets across Europe. 

The turnaround time is impressive and the team at BH is very responsive!

Evan Thomas

Head of influencer marketing

The Nordic Google team was always very impressed with the collaborations we had with you and the team at Brandheroes, and I'm also positively impressed with the results of previous campaigns.

Jasper van Laanen

Product Marketing Manager

We've been working with Brandheroes over the past years, establishing a global corps of micro influencers and Brandheroes has been the ideal partner for us all the way through.

Hannah Roberts

Global social media manager

Brandheroes has been a major part of activating the ARLA Protein brand over the past years. They have a ”can do” attitude and are ready to solve every challenge you give them, and the constant eager to challenge the ordinary makes Brandheroes a joy to work with.

Tanja Band Udengaard

Brand manager

When working with Brandheroes it never becomes triviel. The combination of ambition and professionalism is highly valuable to us. 

Trine Brønd-Jensen

Communication & Digital Manager

The incredibly pragmatic approach to marketing and the ability to re-think the traditional way of activating brands is a huge inspiration for us. 

Trine Rønsbøll

Brand & Strategy director