🌜🌟 Unwind with Style in TikTok&

🌜🌟 Unwind with Style in TikTok's PM Routine Trend 🛁💤

Step into the soothing world of TikTok's #PMRoutine trend, where users share their evening rituals to wind down and prepare for a restful night. This trend is about showcasing relaxing and self-care activities that help in unwinding after a busy day. It's an excellent opportunity for brands and influencers to connect with audiences looking for ways to enhance their nighttime routines, be it through skincare, relaxation techniques, or cozy home environments.

Brands, this is your chance to highlight products that are essential for a calming evening routine. Think soothing skincare products, comfortable loungewear, calming teas, or sleep-promoting gadgets. Collaborate with influencers to create content that demonstrates how your products can contribute to a peaceful and restorative evening. From skincare regimens to cozy bedtime setups, the PM Routine trend offers a genuine, relatable way to showcase the benefits of your products.

Relax ➡️ Rejuvenate ➡️ Sleep!

By participating in the PM Routine trend, brands can effectively showcase their products that aid in relaxation and well-being. Influencers, with their personal evening rituals and honest recommendations, bring an element of authenticity and trust to the brand's message. This trend resonates well with audiences interested in wellness, self-care, and quality rest, helping brands to increase their visibility and engagement with consumers focused on enhancing their nightly routines.

See an example of the trend here or book a free session where we can discuss how your brand can be benefit from engaging this trend with influencers here ❤️‍🔥🚀

You'll be in great company

Thanks for the report, this seems like really good results.

Interesting to see the results compared with our normal influencer campaigns and it looks good!

Vibeke Holann

Marketing manager

Brandheroes approach to marketing and brand activations is innovative and their constant pursuit towards pushing the boundaries make Brandheroes an ideal partner for us.  

Kenneth Brinkmann


Working with BrandHeroes is fast and easy.

They are able to find us micro influencers that allow us to reach new customers in markets across Europe. 

The turnaround time is impressive and the team at BH is very responsive!

Evan Thomas

Head of influencer marketing

The Nordic Google team was always very impressed with the collaborations we had with you and the team at Brandheroes, and I'm also positively impressed with the results of previous campaigns.

Jasper van Laanen

Product Marketing Manager

We've been working with Brandheroes over the past years, establishing a global corps of micro influencers and Brandheroes has been the ideal partner for us all the way through.

Hannah Roberts

Global social media manager

Brandheroes has been a major part of activating the ARLA Protein brand over the past years. They have a ”can do” attitude and are ready to solve every challenge you give them, and the constant eager to challenge the ordinary makes Brandheroes a joy to work with.

Tanja Band Udengaard

Brand manager

When working with Brandheroes it never becomes triviel. The combination of ambition and professionalism is highly valuable to us. 

Trine Brønd-Jensen

Communication & Digital Manager

The incredibly pragmatic approach to marketing and the ability to re-think the traditional way of activating brands is a huge inspiration for us. 

Trine Rønsbøll

Brand & Strategy director