💰✨ Discover Affordable Luxuries with TikTok&

💰✨ Discover Affordable Luxuries with TikTok's #Dupe Trend 🛍️💡

Jump into the savvy world of TikTok's #Dupe trend, where the focus is on finding and sharing affordable alternatives or "dupes" for high-end, luxury products. This trend is a treasure trove for those who love the look and quality of premium brands but are on a budget. It's an excellent way for brands and influencers to connect with a cost-conscious audience by showcasing products that offer similar benefits or styles as expensive ones, but at a fraction of the cost.

Brands, this is your chance to shine by highlighting your products as accessible alternatives to luxury items. Collaborate with influencers to create comparison videos, showing how your products match up in terms of quality, appearance, or functionality with their pricier counterparts. From makeup and skincare to fashion and tech gadgets, the Dupe trend allows you to demonstrate value and appeal to a budget-savvy audience.

Compare ➡️ Save ➡️ Enjoy!

Participating in the Dupe trend allows brands to reach a wider audience, particularly those who are price-sensitive but still value quality and style. Influencers can leverage their platform to compare products, offering their followers valuable insights and options. This trend not only helps in promoting affordability and accessibility but also encourages smart consumerism, enhancing brand reputation and consumer trust.

Book a free session where we can discuss how your brand can be benefit from engaging this trend with influencers here ❤️‍🔥🚀

You'll be in great company

Thanks for the report, this seems like really good results.

Interesting to see the results compared with our normal influencer campaigns and it looks good!

Vibeke Holann

Marketing manager

Brandheroes approach to marketing and brand activations is innovative and their constant pursuit towards pushing the boundaries make Brandheroes an ideal partner for us.  

Kenneth Brinkmann


Working with BrandHeroes is fast and easy.

They are able to find us micro influencers that allow us to reach new customers in markets across Europe. 

The turnaround time is impressive and the team at BH is very responsive!

Evan Thomas

Head of influencer marketing

The Nordic Google team was always very impressed with the collaborations we had with you and the team at Brandheroes, and I'm also positively impressed with the results of previous campaigns.

Jasper van Laanen

Product Marketing Manager

We've been working with Brandheroes over the past years, establishing a global corps of micro influencers and Brandheroes has been the ideal partner for us all the way through.

Hannah Roberts

Global social media manager

Brandheroes has been a major part of activating the ARLA Protein brand over the past years. They have a ”can do” attitude and are ready to solve every challenge you give them, and the constant eager to challenge the ordinary makes Brandheroes a joy to work with.

Tanja Band Udengaard

Brand manager

When working with Brandheroes it never becomes triviel. The combination of ambition and professionalism is highly valuable to us. 

Trine Brønd-Jensen

Communication & Digital Manager

The incredibly pragmatic approach to marketing and the ability to re-think the traditional way of activating brands is a huge inspiration for us. 

Trine Rønsbøll

Brand & Strategy director