Breil Jewels wanted the most stylish Parisian women, between 24-30 years of age, to share their day at the Breil store opening in the city of love. They also engaged our heroes to hype their new Twenty20 collection in the Netherlands.
Breil Jewels has always aimed high with their high-quality designs, which sets them apart as a trendsetting and playful company. Now, they wanted to work with extravagant and effective micro-influencers for their latest storytelling around the collection Twenty20 in the Netherlands and for their new store opening in Paris, France.
This campaign united 50 super extravagant and trendy micro influencers from Paris and the Netherlands to create top of mind brand awareness and store traffic as well as hype on the opening day.