RAINS is a Danish cult outerwear brand that has won the functional fashion space within just a few years and has grown into an accomplished International aspirational brand, opening stores around the world. Brandheroes collaborated with RAINS to create awareness and hype around the store openings.
An example was the store opening in Copenhagen, where local micro influencers were carefully selected to harness local hype. They received a rainwear product and snapped photos with the rainwear, each in their own, creative style. The local influencers were also invited to the store opening, together with their friends, sharing the news and buzz with the target group. They all had different approaches to the Rains styling and each shared cool, authentic interpretations through two posts during the campaign: one before the store opening – announcing the happening – and one after.