Danish skincare brand Ecooking wanted to become known and present in the German market. So, they teamed up with Brandheroes for a boost of social media awareness through beauty and skincare micro influencers in Germany.
12 women who had a relevant target group and audience were asked to collaborate, and they received a selection of different Ecooking products to their specific skincare need. The influencers tested out the products in a period of a week and followed up with their followers on Instagram. They each posted two beautiful pictures – both of the products to distinguish and identify them on the shelves of German stores, and one photo where the influencer used them in action.