Fuze Tea, owned by the Coca-Cola company wanted the best online marketing strategy. That’s why they partnered up with our micro influencers to let the whole kingdom of Denmark know that a new Iced tea has landed.
The Fuze Tea campaign was presented with the keyword: “Me Time”; a clear message to unwind from the daily chores and hassle. We wanted our influencers to think of Fuze Tea whenever they enjoyed some “Me time. That way they could share a luxurious moment of indulgence and refreshment on social media, starring a bottle of Fuze Tea.
120 posts by 120 micro influencers were accepted by Fuze Tea and posted on Instagram with the traceable campaign hashtag #FuzeTea & #MeTime together with the redirecting brand tag for potential new followers and info @fuzetea_dk