The Swedish fashion mogul, H&M, wanted to create awareness in Denmark of the huge selection of their amazing summer dresses. Brandheroes was asked to onboard their most stylish influencers to spread real summer vibes. We reached out to our big community of micro influencers and created a fashion squad with 250 astonishing women, who each created a picture of their unique way of styling their favorite H&M summer dress, just in time before the summer really took over. This fashion squad consisting of 250 fashion influencers are now a group dedicated to H&M campaigns in the future.
Summer isn’t really Summer without the perfect summer dress and with the perfect timing the campaign became a success. Our talented micro influencers created various content, all from edgy street style pictures to glamorous wedding pictures and showed how a dress can fit in different occasions. A perfect solution on how to get these beautiful dresses out in the public.