French beauty brand Lancôme has used Brandheroes to various campaigns through the years. The latest campaign was in 2018, when Lancôme wanted to hype their recent product launch with the campaign “skin feels good”. The goal was to impact awareness and purchase behaviour through our army of micro influencers.
France is world famous for a few things: the Eiffel tower, French toast and of course Lancôme. The brand keeps on developing new exciting products with the highest quality finish for all women.
Lancôme wanted to set off their new product launch of a new foundation with powerful handpicked beauty influencers. This way they could create authentic brand messaging through a trustworthy persona already identifying with the beauty industry.