The Danish company Panduro Hobby aimed for brand awareness and a boost of their new campaign with a creative two-part Post On Demand campaign.
Pablo Picasso famously said, “Every child is an artist; the problem is staying an artist when you grow up”. This is where a shop like Panduro comes to the rescue and inspires kids and creative souls to pick up the paintbrush and put down the iPad.
The mentality of” If you can think it, you can have it” is on the rise among kids, teens and parents, so this campaign had perfect timing.
Video games could never bring parents and kids together to the same extend as spending quality time over a DIY project indoors on a rainy day. This is the message Panduro wanted to spread widely along with the good news of 50% savings on everything they offer.
Influencers had the opportunity to partake in the campaign by showing their followers how they get creative with beautiful DIY crafts, while pointing to the big 50% sale at Panduro Hobby.
In the second campaign, we focused on kids. With them painting, crafting or enjoying their masterpiece with a big smile. The two campaigns aimed for ultimate awareness for Panduro, while giving a personal glimpse of family quality time.