Brandheroes ApS

Pilgrim Product Launch

Pilgrim Product Launch

Campaign Goal

The creative Danish jewelry brand, Pilgrim, makes their creations by hand and heart, and wanted to engage with people from Denmark, Stockholm, Berlin, Hamburg and London. At the same time, they only wanted micro influencers with followers above 1500 people. A specific task, that is possible to run with our distinguished target system from our app. 

Campaign Details

In total 60 women, who had a relevant target group and audience, were asked to collaborate with Pilgrim and show of the key items from Pilgrim. More specific, we found 15 ambassadors from respectively Denmark and Stockholm, and 10 influencers from Berlin, Hamburg and London. Each person posted a picture of their favorite piece of jewelry from the new collection from Pilgrim and engaged with their followers on why they chose that specific jewelry.