Crunchy, dry or tender. No rules is the only rule on national Bacon Day, September 1st – a day that celebrates the many wonders of bacon. Danish meat manufacturer Tulip wanted to hype Bacon Day through hungry pork loving influencers.
Our influencers were invited to participate in the campaign if they were super excited about bacon. This ensured that the personalities could resonate with the message and share genuine and energetic excitement with their followers. They went out to buy bacon and took mouth-watering pictures of themselves biting a juicy piece of bacon, or showed off a plate of food decorated and topped with bacon sculptures. All for the glory of Bacon Day.
31 posts by 31 micro-influencers were accepted by Tulip and posted on Instagram with the traceable campaign hashtags #tulipbacon and #officialbaconday