Vero Moda Fashion Squad
Campaign Goal
For the popular fashion brand, Vero Moda, we created a dedicated fashion squad consisting of 130 content creators across Europe to spread a lot of hype and brand awareness each time Vero Moda launch a new collection. All girls are especially handpicked to be a part of the Vero Moda fashion squad in order to illustrate their own personal style combined with how they mix and match their key items of the season. This creates real brand love and loyalty between our content creators and Vero Moda.
Campaign Details
Vero Moda is Bestseller’s biggest brand within women’s fashion. The strive to be the biggest women’s fashion brand in Europe needs a huge effort, when it comes to marketing. That’s why the Danish Fashion tycoon has activated 130 micro influencers spread all over Europe as a part of their marketing mix. In total, the first campaign contained 260 individual posts on Instagram by 130 influencers, who engaged and spoke about their two favorite AW 2019 items from Vero Moda. The pictures were manually approved by Brandheroes to make sure they followed the requirements accordingly.
