It's never been more fun to break a heart.
The queen of Instagram Kim Kardashian West has recently developed a new line of female fragrances, as a follow-up to her incredibly successful “KKW Beauty” line. At the launch, she shipped boxes out with giant chocolate hearts shaped as her new fragrance to celebrities and influencers.
The heart came with a hammer with a logo imprinted, which were meant to be smashed into the hard chocolate heart to reveal the fragrance that was hiding within the shell. This whole experience shipped to the influencers where so meaningful and fun that it generated many viral videos of people unboxing this product by Kim Kardashian herself.
This is experience marketing – with life and excitement. Chase your consumers with something spectacular, and wait for your great reaction like Kim Kardashian did.