We all want a better tomorrow. Make your customers know that you care.
Are you ready for a well-needed wakeup call? Studies from Nielsen institute show that 52% of consumers globally always will choose a similar product that is eco-friendly or recyclable in situations with both options available.
Puma has recently switched up their shoeboxes in their flagship stores with only a thin cardboard shell and an embedded cotton bag. This decreases the material usage by 70%, compared to their traditional shoebox. A good opportunity for Puma to spread some rational CSR and take a step in the right environmental direction.
Would you like to create easy, decomposable packaging and shine in the sales spreadsheets and at COP19?