Maybe you have seen that you now have the opportunity to get your own letter handpainted on the elegant Royal Copenhagen cups. We all have that one favourite cup, we always choose. The handpainted letters is a way to make the cups a bit more personal to the customer.
We all remember when Coca-Cola swapped their iconic logo with our names. Just by putting names on the bottles and make them more personal, people created and shared thousands of stories, selfies and moments along with the bottles. And Coca-Cola is doing it again now by placing dream holiday destinations on their bottles.
It’s all about capitalizing on the global trend of self-expression and sharing and give your customers an incentive to share.
Make your product personal and shareable.