God Bless Basketball

Nike has bought and repurposed an old Chicago church and turned it into a state-of-the-art basketball court. Hallelujah.

The 1885 Chicago church was bought and redecorated by the creative hands of Nike. The incredible church will now be the“Just Do It Headquarters” as a training hall for the local hoop teams. The place is open to the public and will in the future host events, concerts and training matches. This is just another way to advertise indirectly through buildings and local sport influence – something Nike is very good at.

Is there an old building in your town where your brand could bring new life and spirit into?