Brandheroes ApS



IKEA goes down a new collaborative alley with highly acclaimed fashion icon, Virgil Abloh.

Design lovers, you might want to head to IKEA. Their brand collaborations as of late have gone through the roof. Recently, they dropped an ultra-chic collab with Danish design company HAY, which made it possible to buy luxury designs for the price of regular IKEA items.

What’s not to like, right?

Now, IKEA has teamed up with Virgil Abloh; lead designer for Louis Vuitton and longtime creative director for Kanye West. Basically, this guy is the definition of luxury and hype and will be the contributor for IKEA chairs, wall carpets, giant sofa pillows and an unusual version of the famous blue IKEA bag.

Do you dare to call up giant designers for your next marketing strategy?