IKEA has come to India. And they’re promoting their new store with colourful solar powered auto-rickshaws (tuk tuks) with the brand’s logo.
IKEA says “Hejsan allihopa” to the people of Mumbai with their very first store in the country. The new store is fully powered by 4.000 solar panels on the rooftop of the IKEA building, also giving life to 2.000 new tuk tuks made to deliver furniture and other goods to the city’s residents. These brand tuk tuks are small enough to get through the intense traffic of Mumbai, while still having room for stacked chairs and a few plastic plants.
With that number of vehicles, it won’t be long until every last Indian knows that IKEA has landed.
Can you deliver products locally through eco-friendly transportation? Creating awareness, service and great environmental CSR all together?