MINI Routes

“Find the fastest way around the city with Mini Cooper”

British automobile manufacturer Mini Cooper just released a gorilla marketing campaign in the heart of Berlin. Through outdoor billboards, they give pedestrians handy access to shortcuts through the city. Thanks to routes through specifically produced doorways, stairways, and a stadium, the 12-minute road was down to 3 minutes. And it was all represented by Mini Cooper’s logo and branding.

This campaign didn’t just put a smile on people’s face; it also showed the benefits of having a mini car in a large city.

Watch the video: