Opening Parade

Primark got all the attention during the opening of their first store in Brooklyn, New York. 

Primark recently drove a custom-built transparent wardrobe truck through the city of Brooklyn, announcing their first N.Y. location. Brandheroes helped make the campaign an instant success by inviting 40 handpicked, local micro-influencers to share the experience with everyone in their network. The influencers were allowed to go crazy with Primark’s newest summer collection, putting on their favorite outfit and pose in front of the truck and the entire city.

What Primark did was just the right SoMe strategy to ensure a solid digital coverage of the happening and spreading the word with a big, relevant audience.

Do as Primark. Be sharable and think outside the box.