It’s a straight turn off when a trendy brand ships out a fully genuine cardboard box.
What would you think if your new 1000USD shoes came in nothing else than a brown, genderless, tag-less box? The packaging is a crucial touchpoint in the customer journey and will without a doubt leave you less impressed with the experience than otherwise.
Remember, for the first time online customers, the package pickup is their first physical interaction with your brand. So invest in custom card boxes with your brand colors, ribbon logo, and just design the package as if it was for your girl/boyfriend.
A happy customer is a serious relationship, why risk it with cheap wrapping?