Some brands are so iconic and easily recognizable that they don’t need an introduction.
McDonald’s claimed that the road to their restaurants was found by following the golden arches. They cropped the famous logo into a directional path on billboards to lead people to the nearest McDonalds.
McDonald’s has received an enormously positive response through word of mouth and on Instagram & Twitter. Because it’s so cleverly designed visually and locally, it makes sense to advertise in this innovative way.
So today’s advice is this: Concour your roads and streets with shareable marketing. Or simply put…. Make it shareable.