Brandheroes ApS

What would happen?

What would happen?

What would happen to your brand and sales if each of your products sold was shared on the customers’ social media?

We know that at least 334.531.664 people have shared a #selfie. So what if you gave them a reason to include your product in their next selfie? Like Trident has done it with this cool looking concept packaging of a selfie-friendly chewing gum.


Let’s do a fun guesstimate:

If Tridents sold 10pc of their selfie gum in 1.000 stores each day, then 10.000 #tridentselfies would be shared to an average of 500 followers, reaching 5.000.000 people each day with a very personal cool looking image – and we know that consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions (Nielsen’s, 2016)

A Super Bowl ad is reaching around 110.000.000 people for a cost of 5.000.000 USD, so in this guesstimate, each month Trident will reach the same amount of people as a Super Bowl ad with a very personalized and probably much more effective form of advertising – NOT for 5.000.000 USD but for the price of a very smart and creative packaging design!

Check out their amazing packaging here.