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Make the packaging part of the experience.It’s more important than you think. One of the reasons it’s so fun to unbox Apple products is because they have attention to detail. Are you making the unboxing experience fun? It can be...
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We all want a better tomorrow. Make your customers know that you care. Are you ready for a well-needed wakeup call? Studies from Nielsen institute show that 52% of consumers globally always will choose a similar product that is eco-friendly...
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It’s a straight turn off when a trendy brand ships out a fully genuine cardboard box. What would you think if your new 1000USD shoes came in nothing else than a brown, genderless, tag-less box? The packaging is a crucial...
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When a luxury fashion brand meets a toaster in Italy. Italian kitchenware manufacturer SMEG and Dolce & Gabbana join creative forces in a new collection of stylish, handpainted kitchen appliances. The lines have never been blurrier between high fashion and...
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Drones are no longer just a toy for your techy uncle. Far from. Fashion runway shows are the most important moments for press attention, and this year Dolce & Gabbana thought way out of the box, swapping out young millennial...
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